About Us
“If you take care of your employees, they will take care of the clients.”
– Richard Branson
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Our Goals
At Straight Up Electrical Inc. our goal isn’t to be just another electrical shop, but to be the kind of shop that we always knew could exist. One where quality work performed by true craftsmen is what drives profit, not cutting corners and deceptive bidding. We witnessed the standards of the industry firsthand year after year and know we can do better.
"If you take care of your employees, they will take care of the clients."
We could not agree more with this statement. After endless experiences working with tradesmen disenfranchised by management that typically was indifferent at best, we know that our people will be the single asset that can truly set us apart from our competitors. Our goal is to set the standard for electrical work and ensure all our clients, whether homeowners or business owners, know that we have their best interests at heart.
With over a quarter century of combined experience seeing work driven by the wrong reasons, we decided it was time to step out on our own and show how a shop driven with the right motivations could shine to both its clients and employees. We look forward to you joining us on this journey.
Our Values
Honesty
We live and also stand by our name in being straight up with all interactions. Trust is earned, not given, and it starts with honest genuine interactions. We then back this with integrity in all of our actions.
Quality
True quality in all things is becoming scarcer every year. We desire to bring the true craftsmanship back to trades work. Understanding current and emerging technology is our promise, so that we can provide you the best overall solutions for your projects.
Community
With rural roots and small-town upbringings, we know the value of community ties. Our desire is not to merely exist in the area, but to truly become a known and recognized part of the community and a relied upon resource.
Safety
Electrical work is hazardous by its nature, and we want to ensure the safety of both our employees and clients. As with many things in life, safety is primarily common sense, and that is how we approach it. By ensuring every employee understands the importance of safe work and empowering them to react based on real world conditions of the job, we build real, safe, best work practices that can truly be utilized and applied to ensure everyone is as safe as possible.
Patriotism
We feel blessed to live in the greatest country on earth and have the freedom to forge our own way in life. We are grateful to have founding documents like The Constitution that guarantee safeguards for our freedom to live, travel, and provide for our families on our own merit and to have the voice to speak out when needed. We are PROUD TO BE AMERICAN!
Meet Our Owners
Matthew Geiger - CEO
Matthew is a driven and curious individual. He is always wanting to know why. This curiosity aided him while attending Perry Tech in Yakima, which paved the way to his career in the electrical field. His organizational and management abilities were recognized early and earned him employment in the Industrial sector, where he spent the first 8 years of his career. Knowing that he wanted to someday open his own electrical shop, Matthew understood a more broad background would be pivotal. Thus, he left the Industrial sector and started working in Commercial construction and eventually Service work. Utilizing his diversified skillset, provided Matthew the knowledge and background to realize his dream of becoming an electrical contractor. In addition to spending free time with his family, Matthew enjoys hobby tinkering on a variety of projects.
Ryan Jackson - COO
As a PNW native and Navy veteran, Ryan entered the electrical industry after his six years of service to our great country ended in 2013. The military instilled in him a strong set of values and work ethic that is with him to this day. The diverse and extensive industry skillsets and potential for constant growth are what drew Ryan to become a licensed 01 Journeyman. His drive and passion for providing the most professional and sound electrical installations to the communities he grew up in are what gives Ryan a sense of pride and satisfaction day after day. When he isn’t working, Ryan thoroughly enjoys engaging in various outdoor activities with his family.
What Our Clients Are Saying...
Proudly Partnered With The Following
Licensed. Bonded. Insured.
We are a proudly licensed, bonded, and insured electrical contractor, owned and operated by a dedicated patriot and a dedicated veteran. Our mission is to provide you with comprehensive support, breaking down your project into clear, understandable terms. We’re here to empower you with the knowledge needed to make informed decisions with confidence. Trust in our expertise to illuminate your path to electrical excellence.