“If you take care of your employees, they will take care of the clients.”
– Richard Branson
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At Straight Up Electrical Inc. our goal isn’t to be just another electrical shop, but to be the kind of shop that we always knew could exist. One where quality work performed by true craftsmen is what drives profit, not cutting corners and deceptive bidding. We witnessed the standards of the industry firsthand year after year and know we can do better.
We could not agree more with this statement. After endless experiences working with tradesmen disenfranchised by management that typically was indifferent at best, we know that our people will be the single asset that can truly set us apart from our competitors. Our goal is to set the standard for electrical work and ensure all our customers, whether homeowners or business owners, know that we have their best interests at heart.
With over a quarter century of combined experience seeing work driven by the wrong reasons, we decided it was time to step out on our own and show how a shop driven with the right motivations could shine to both its customers and employees. We look forward to you joining us on this journey.
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Meet Our Owners
Matthew Geiger - CEO
Matthew is a driven and curious individual. He is always wanting to know why. This curiosity aided him while attending Perry Tech in Yakima, which paved the way to his career in the electrical field. His organizational and management abilities were recognized early and earned him employment in the Industrial sector, where he spent the first 8 years of his career. Knowing that he wanted to someday open his own electrical shop, Matthew understood a more broad background would be pivotal. Thus, he left the Industrial sector and started working in Commercial construction and eventually Service work. Utilizing his diversified skillset, provided Matthew the knowledge and background to realize his dream of becoming an electrical contractor. In addition to spending free time with his family, Matthew enjoys hobby tinkering on a variety of projects.
Ryan Jackson - COO
As a PNW native and Navy veteran, Ryan entered the electrical industry after his six years of service to our great country ended in 2013. The military instilled in him a strong set of values and work ethic that is with him to this day. The diverse and extensive industry skillsets and potential for constant growth are what drew Ryan to become a licensed 01 Journeyman. His drive and passion for providing the most professional and sound electrical installations to the communities he grew up in are what gives Ryan a sense of pride and satisfaction day after day. When he isn’t working, Ryan thoroughly enjoys engaging in various outdoor activities with his family.
What Our Clients Are Saying...
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We make electrical solutions easy and stress-free! With over 27 years of experience, northwest homeowners have trusted us to power and illuminate their homes. We’re certified and trained experts providing northwest homeowners with top-notch residential electrical services.
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Proudly Partnered With The Following:
Licensed. Bonded. Insured.
We are a proudly licensed, bonded, and insured electrical contractor, owned and operated by a dedicated patriot and a dedicated veteran. Our mission is to provide you with comprehensive support, breaking down your project into clear, understandable terms. We’re here to empower you with the knowledge needed to make informed decisions with confidence. Trust in our expertise to illuminate your path to electrical excellence.