About Us

“If you take care of your employees, they will take care of the clients.”

– Richard Branson

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Our Goals

At Straight Up Electrical Inc. our goal isn’t to be just another electrical shop, but to be the kind of shop that we always knew could exist. One where quality work performed by true craftsmen is what drives profit, not cutting corners and deceptive bidding. We witnessed the standards of the industry firsthand year after year and know we can do better.

"If you take care of your employees, they will take care of the clients."

We could not agree more with this statement. After endless experiences working with tradesmen disenfranchised by management that typically was indifferent at best, we know that our people will be the single asset that can truly set us apart from our competitors. Our goal is to set the standard for electrical work and ensure all our customers, whether homeowners or business owners, know that we have their best interests at heart.

With over a quarter century of combined experience seeing work driven by the wrong reasons, we decided it was time to step out on our own and show how a shop driven with the right motivations could shine to both its customers and employees. We look forward to you joining us on this journey.

Our Values


We live and also stand by our name in being straight up with all interactions. Trust is earned, not given, and it starts with honest genuine interactions. We then back this with integrity in all of our actions


True quality in all things is becoming scarcer every year. We desire to bring the true craftsmanship back to trades work. Understanding current and emerging technology is our promise, so that we can provide you the best overall solutions for your projects.


With rural roots and small-town upbringings, we know the value of community ties. Our desire is not to merely exist in the area, but to truly become a known and recognized part of the community and a relied upon resource.


Electrical work is hazardous by its nature, and we want to ensure the safety of both our employees and customers. As with many things in life, safety is primarily common sense, and that is how we approach it. By ensuring every employee understands the importance of safe work and empowering them to react based on real world conditions of the job, we build real, safe, best work practices that can truly be utilized and applied to ensure everyone is as safe as possible.

Don't Wait, Contact Straight Up Electrical Today!



We feel blessed to live in the greatest country on earth and have the freedom to forge our own way in life. We are grateful to have founding documents like The Constitution that guarantee safeguards for our freedom to live, travel, and provide for our families on our own merit and to have the voice to speak out when needed. We are PROUD TO BE AMERICAN!

Meet Our Owners

Matthew Geiger - CEO

Matthew is a driven and curious individual. He is always wanting to know why. This curiosity aided him while attending Perry Tech in Yakima, which paved the way to his career in the electrical field. His organizational and management abilities were recognized early and earned him employment in the Industrial sector, where he spent the first 8 years of his career. Knowing that he wanted to someday open his own electrical shop, Matthew understood a more broad background would be pivotal. Thus, he left the Industrial sector and started working in Commercial construction and eventually Service work. Utilizing his diversified skillset, provided Matthew the knowledge and background to realize his dream of becoming an electrical contractor. In addition to spending free time with his family, Matthew enjoys hobby tinkering on a variety of projects.

Ryan Jackson - COO

As a PNW native and Navy veteran, Ryan entered the electrical industry after his six years of service to our great country ended in 2013. The military instilled in him a strong set of values and work ethic that is with him to this day. The diverse and extensive industry skillsets and potential for constant growth are what drew Ryan to become a licensed 01 Journeyman. His drive and passion for providing the most professional and sound electrical installations to the communities he grew up in are what gives Ryan a sense of pride and satisfaction day after day. When he isn’t working, Ryan thoroughly enjoys engaging in various outdoor activities with his family.

What Our Clients Are Saying...

Andy Frickel
Andy Frickel
October 17, 2023
Great work, honest pricing!
Angie Riggsby
Angie Riggsby
October 6, 2023
Matthew and Ryan are professional and obviously know the craft. We are very pleased with their work and will definitely hire them for other jobs we have coming up.
Brad Zemke
Brad Zemke
September 28, 2023
A responsive and professional electrical company.
Kenny King
Kenny King
September 19, 2023
Would be my first choice. Got the job done promptly and professionally
Mandi Bussell
Mandi Bussell
September 13, 2023
I was experiencing challenges with my electrical and called several electricians. Everyone gave me a several day window. Matthew worked with his team to have someone out at my place the next morning. Ryan came out w/ an apprentice and they trouble-shooted the issue in short order, eased my stress about the issue and went above and beyond with assessing ways to resolve the issue without costing me a large amount of $$. Their great communication from the office rep to their field team was excellent and appreciated. When Jenny said she’d call by a specified time, she did. She provided the electricians with a detailed synopsis of my concerns and they clearly conveyed their awareness of what they were coming to my place to assess and repair. They clearly communicated the issues they found and next steps. I already plan on having them come back for other work needing finished.
Ned Walk
Ned Walk
August 10, 2023
We hired Straight Up for 2 electrical projects, who also took care of the necessary permitting. We are pleased with the results.
Barry Penland
Barry Penland
July 31, 2023
Straight Up- an excellent local team that was able to assess and efficiently fix a wiring mess that I helped make. When a junior electrician was temporarily stumped with my situation, co-owner Ryan was over within minutes to save the day. He gave me part purchasing advice and quickly sorted the two confusing sets of three-way switches. Coming into a pre-existing and mangled system is never straightforward or easy; Straight Up jumped right in and doubled down when the going got tough. Highly recommended.
Sarah Bolt
Sarah Bolt
July 18, 2023
Very professional! Easy process from inquiry to invoice. They were able to come next day to fix our light issue. Everyone I talked to was super friendly. Would definitely use Straight Up Electrical again!
devin Rothwell
devin Rothwell
June 30, 2023
Matt is great to work with, would recommend to anyone.

Get A No Hassle Quote Today!

We make electrical solutions easy and stress-free! With over 27 years of experience, northwest homeowners have trusted us to power and illuminate their homes. We’re certified and trained experts providing northwest homeowners with top-notch residential electrical services.

Contact Us or Fill Out Our Quote Request Form!

Proudly Partnered With The Following:

Licensed. Bonded. Insured.

We are a proudly licensed, bonded, and insured electrical contractor, owned and operated by a dedicated patriot and a dedicated veteran. Our mission is to provide you with comprehensive support, breaking down your project into clear, understandable terms. We’re here to empower you with the knowledge needed to make informed decisions with confidence. Trust in our expertise to illuminate your path to electrical excellence.

Our Office:

OPEN: Mon-Fri, 8AM-5PM

Off HOURS: After hours and weekends are by appointment only.

EMAIL: info@straightupelec.com

PHONE: 253-880-6644

EMERGENCY: For emergency please dial 2 after automated reception menu.

Quote Request

Please fill out the following form to get your estimate.

Please provide photos of the following:
1. Your electrical panel with the door open and a clear view of the breakers.
2. Your utility meter box with a clear view of the model numbers on the meter face.